Call Management

Call Tracking

Measure call conversions from online and offline marketing campaigns. Track traffic sources, URL keywords, and custom tokens.

How It Works
Tracking Number
Assign a local or toll-free number to a campaign
Caller Dials
Call attributed to its traffic source and tokens
Logged
Duration, status, revenue, recording, and disposition
Reported
Summary reports and CSV exports by any dimension

Tie every call back to the campaign that drove it. Choose from thousands of local and toll-free numbers — including 888, 877, 855, 844, and 866 — in virtually every area code.

Call Logs

Detailed call logs with powerful filters, custom contact fields, and batch actions. Every call records:

  • Caller number, traffic source, offer, and buyer
  • Call duration, status, and conversion outcome
  • Revenue, payout, and margin calculations
  • Geographic data, timestamps, and custom token values
  • Recording URL, transcription, and disposition

Summary Reports & Exports

View summary reports grouped by buyer, traffic source, offer, status, and many other dimensions — total calls, connections, conversions, revenue, payout, and margin — to spot your highest-performing sources. Export one-time or recurring CSV reports with custom column selection, advanced filters, and scheduled email delivery to your team.

Call Recording

Record inbound and outbound calls with a simple per-offer toggle. Recordings are stored securely and accessible from the call detail view, with optional password protection that requires a logged-in TrackDrive user with company access to play or download them.

Recording Retention

Configure automatic retention rules that define how long recordings are kept before they are deleted — by offer or globally — helping you manage storage costs and support your data retention program. Recordings past their retention period are removed automatically.

Ready to get started?

See how the Voice Marketing Cloud can improve your marketing and the customer experience — or reach out and a specialist will get back to you.